Dockers® by Levi Strauss & Co
In-Store Signage, Photoshoots/Art Direction, Digital creative & Event Collateral, Print Production & Design
While working on the Dockers, Men's khaki wear brand by Levi Strauss & Co, I designed print collateral for events per season as well as seasonal in-store signage. I brainstormed with my team to create designs to evolve our brand and bring our best expression to life as well as print produce all print materials for our global partners as well as wholesale accounts. In addition to print material I design and produce digital assets for email, digital banners & social files to our agencies to create additional sizes that are cohesive with our design aesthetic.
Look Books
Design, Art Directed, Production
Every season to introduce and entice the media we host a Press Preview which includes print collateral from light boxes, menus & posters in addition to a cookbook. This look book is designed to show the media what they can expect our style and aesthetic for the season will be. Over the last few seasons our design aesthetic has evolved and I’ve worked very closing with our Creative Director to art direct photoshoots from laydown & on-figure photography to our design requests.
Waterless Campaign Creative
Design & Production
For our 10 Year anniversary of Water<Less® we created a collection that will help show how we’ve tackled water waste. This technique has helped our products save over 20 million liters of water over the last 10 years. I assisted in the photoshoot for this collection in addition I created a lookbook to showcase our photography. In addition we created a whole guideline with that included direction for our global stores to create signage for the interior of the stores, window displays & social.
